Join The Preneur Marketing Inner Circle and receive really cool & secret stuff.
It just arrived from ebay…an old skool nintendo… I think I’ve lost
Fleur for the next week
Facebook does it again… she got addicted to the MarioBros (nintendo)
app on facebook and “just had to by the real thing” for the house!
I wonder when I’ll get a chance to play duck hunt?!?
…Please excuse any typos as this is being sent from my iPhone
Social Ads, Facbook Pages and Facebook Beacon.. |
Well I am here to tell you – The Hype Is Justified, and my predication on November 9 was right on the money, even if I do say so myself 
For niche marketers this is the biggest thing to happen on the internet since Googles’ Adwords program launched – it really is going to change the way you drive targeted traffic to your niche sites.
Now before I get into Facebooks Social Ads, I want to touch on why Googles PPC program is so effective…
With traditional advertising, online or offline, it was all about eyeballs – In most circumstances your only option was to pay for the ‘privilege’ to show your advert to prospects, be it via a magazine advert, a radio commercial or a TV slot. And, you’d be charged whether your you received a response or not.
This was all revolutionised when Google launched their Pay-Per-Click program – Adwords.
Adwords gave power back to the advertisers, by allowing them to only pay when their advertisements illicit a response – in the form of a click through to a particular website.
It was truly the best of times, because website owners were able to select the keywords and phrases most aligned with their content and only show their adverts to the target group of prospects who are pro-actively searching for those topics.
It was not only the most target advertising available but it only cost (mere cents) when it worked…. It was a marketers wet dream… until now.
Welcome in the New Era – Facebooks Ads.
By now you would be well aware of the phenomenon that is Facebook – and if you are one of the 25+ million people who use it twice a day add me as a friend. Yes, I said 25+ million people using it TWICE a day.
To be honest, when Microsoft paid $240 million for 1.6% of Facebook, I just couldn’t do the math – it just didn’t add up to me – but that’s just changed when Social Ads was launched on Nov 6.
During the launch, Facebook founder and CEO Mark Zuckerberg hit the nail on the head when he said Facebook Ads represent a completely new way of advertising online… For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do.
Social Ads appear either within a user’s News Feed as sponsored content or in the ad space along the left side of the site. Instead of random messages from advertisers, Facebook launched to provide advertisements alongside related actions your friends have taken on the site.
These actions may be things like “Fleur is now a fan of Louis Vuitton”, “Justin wrote a review for Barnes ‘n’ Noble” or even “Rob just joined the Renegade Publicist newsletter” – (more on Facebook Pages & Facebook Beacon in future posts)
Wait For It… Drum Roll Please… Facebook PPC Social Ads
Yep, along with everything else, Facebook also launched a PPC program. Facebook Social Ads allow your business to become part of people’s daily conversations. Your ads can be displayed in the left hand Ad Space visible to users as they browse Facebook to connect with their friends as well as in the context of News Feed attached to relevant social stories.
Instead of creating an advertisement and hoping that it reaches the right customers, you can create a Facebook Social Ad and target it precisely to the audience you choose - based on demographics.
See, Google PPC is great in that it allows you to target your ads based on keywords… but where Facebook takes it to a new level is the fact that it allows you to target based on keywords in a persons profile and demographics such as age, sex or martial status.
So as you can see above, you can get very specific and targeted with your adverts on Facebook… Now, imagine having an info-marketing business that sells products to say a ‘wedding market’, a ‘retired golfers’ or ‘male college students’ – you now have the ability to get really targeted and qualified with your advertisements online.
Which is what the boys inside The Immediate Edge are doing with one of the projects they are working on. If you are an internet marketer and not a member of The Edge, I really encourage you to consider joining because, word around the campfire is that Dan and Ed are in the process of creating a ‘course’ on Facebook Advertising and will be releasing most of the content to Edge members for FREE before they launch the actual product. – You can join here, and send gifts later.
Oh yeah, did I mention the clicks only cost around 5 cents again ?
P.S. Make sure you subscrbe to the RSS Feed, to keep on top of the next few posts covering Facebook Pages and Facebook Beacon… If you thought Social Ads were great, you ain’t seen nothing yet.
| If you want to know more, here are some links: Ed Dale’s Facebook Podcast: http://tubbynerd.com/2007/11/22/the-podcast-is-back-and-what-a-return/ Facebook Social Ads: http://www.facebook.com/business/?socialads Facebook Advertising Guidelines: http://www.facebook.com/ad_guidelines.php Facebook Advertising Terms & Conditions: http://www.facebook.com/terms_ads.php How To Use Facebook Ads [You Tube Video]: http://www.youtube.com/watch?v=5aj8VRwxtlg How Facebook Social Ads Work: http://infotech.indiatimes.com/quickiearticleshow/msid-2528347.cms Facebook’s Social Ad Network: What We (Think We) Know So Far: http://www.techcrunch.com/2007/10/30/facebooks-social-ad-network-what-we-think-we-know-so-far/ |
Technorati Tags: facebook, social, ads, beacon, pages, ppc, pay-per-click, Google, Adwords, ed, dale, dan, raine, online, internet, marketing, immediate, edge, pete, williams, preneur
My mum has always been a huge chess fan, there was a stage when I was younger where we played together often… That period didn’t last very long though, because she was the one who often got to signify victory with the almighty cry of “Checkmate”, not me – and I hated that with a passion as I am not a good loser.
In business however, checkmate occurs when a customer says YES, opens their wallet and decides to take you, the salesperson, up on an offer.
Traditionally this ‘checkmate position’ would be known as ‘the almighty close’.
However, since any “checkmate decision” actually takes place in the brain of the customer, that buying decision is really outside the salespersons control – and thus makes closing the sale an impossibility…
This is the theory of Newsell (where the customer, not the salesperson, closes the sale) put forth by Michael Hewitt-Gleeson, one of the greatest thinkers ever and the man whoco-founded the School of Thinking, with Edward de Bono, in New York in 1979.
Michael defines “checkmate” as occuring when a customer says I’ll buy it and offers her credit card, or when a buyer accepts the deal and signs the purchase order… or in show business, it’s when the director says, “You’re in!” and you get the part you auditioned for.
The main strategic feature of the checkmate situation is: the salesperson (you) CANNOT control checkmate.
In this “newsell” approach all the saleman can control is the check position…
And, the check position signifies any type of customer contact:
– check is a unit of measurement for ‘customer contact’
– check = CUSTOMER CONTACT = check
– check is when your meme enters the customers brain
– check is when one customer WOMs (word-of-mouth) another customer
– check is when it is possible for the customer to say NO or YES
– without check there can be no checkmate– check is the penultimate state, the set-up move for checkmate
– check is the position of the energy switch which makes it possible for checkmate to happen.
Whether you are making offers directly in person, via direct mail, an email auto-responder or even leaving messages on customers voicemail, in business, check is the moment of ANY customer contact.
Check occurs when you have put the prospect in a position that allows them to say YES or NO as a result of an offer made by you. In other words, the customer’s brain has been stimulated by some form of communication (check), so that the customer can/will respond by deciding whether to act or not to act – YES or NO.
Check is when;
– …you ask the customer a buying question
– …you mail the proposal
– …you meet in a boardroom for a presentation
– …you offer a free taste-test in the supermarket
– …you send out a press release to the media
– …you make the follow up call, after an earlier ‘check move’
– …you give an elevator speech; or
– …a hooker asks if you need some company for the night
The fundamental rule of Check Move Theory is that you the salesperson, CAN and must control check… It’s not about trying to “close the sale” with some ‘used-car-salesmann-swindle’, it’s about making as many “check moves” as possible… The more check moves you make, the more opportunities prospects have of saying YES.
| On his website, ‘New Sell Coaching’, Michael Hewitt-Gleeson offers a free e-mail course which go’s into much more detail on ‘check move theory’ and covers things like – The UnCheck Position – What An OldSell Check Is – How To Implement A Check X10 Sequence – The T.C.B. – Even More Types of CheckMoves Pardon the punn, but “Check Out” the ‘New Sell Coaching Course’ and sign-up today here. |
Technorati Tags: new-sell, check-move-theory, check, move, Michael-Hewitt-Gleeson, closing, sales, selling, sale, techniques, pete, williams, preneur
To celebrate the release of Catasia Studio 5.0, the team at Techsmith are giving away Camtasia Stuido 3.0 for FREE.
I’ve been using version 4.0 for awhile and can’t speak highly enough of the software….
To download the free trial version of Camtasia Studio 3 simply click the link below:
http://download.techsmith.com/camtasiastudio/enu/312/camtasiaf.exe
Then go to this promotion page, complete your name, country and e-mail address and Techsmith will send you the software
key to unlock the program.
Here’s the link:
http://www.techsmith.com/camtasia/pcpls.asp
Technorati Tags: camstudio, camtasia, software, free, techsmith, scree, capture
It’s often said, “don’t judge a book by its cover”, but in today’s world of business, that’s easier said than done.
With more and more sales being conducted through direct mail and the internet, plus fierce competition for shelf space in retail stores… consumers often simply don’t have the time to make an informed decision, and will make a choice based entirely on which product has the better packaging.
The right packaging can immediately give the customer a sense that your product is the perfect one for him and can often close a deal just like that. However, it’s not enough to simply have good copy and strong visual design in your packaging; there’s one other thing to keep in mind that might be the most important one of all.
“Product Perception” refers to the way customers identify new products. Their unconscious mind makes links between the new product and old products they’ve bought in the past. Like many of the unconscious processes of the human mind, this isn’t always a logical process, but luckily it is a predictable one.
Take for example a book. No matter the content of that book, a customer who first approaches it will take it for what it is on the surface: a book. What’s more, they’ll associate it with other books they’ve bought in the past and at that point, the main idea of product perception comes into play. If the customer has routinely paid $20-30 for a book in the past, it’s unlikely that he’ll be willing to pay more than that for your book.
If the exact same material covered in that book, however, were recorded onto audio discs and then re-packaged, or if the exact same book were to be bundled with a piece of matching computer software, the customer would approach that type of merchandise with a higher price point in mind from the start. Keeping this in mind, we can anticipate and control a customer’s initial, most basic reaction to our products.
So, now that we know about product perception, how can we make it work to our advantage?
The first step is to talk to your marketing department and have them consider product perception in all their research. Through surveys and other polling tools, you can figure out what the average customer is willing to pay for products that use various types of packaging, which is valuable information indeed. With this at your disposal, you can repackage a lower price-point item such as a can of paint and market it as part of a “home renovator’s kit”, making it seem much more valuable.
What was once an ordinary pair of shoes can have their packaging turned around to focus on the health benefits they provide over the competition, thus making them more of a high-cost medical item instead of just your basic pair of shoes. These are just a few of the many possible ways to repackage and redefine a product to make it seem more “high-end” at a glance.
At first, you might feel disappointed or frustrated that the content of your product is being overlooked in favor of its appearance, but it all comes down to the first impression. Once you master the concept of product perception, there’s no need to worry!
With the right approach, you can truly set yourself apart from the competition and control exactly how the customer views your product, as well as how much they’ll be willing to pay for it.
Technorati Tags: usp, unique, selling, proposition, marketing, perception, packaging, product, pricing, pete, williams
Just send in your email, so I can send you a copy of it
How To Turn Your Million Dollar Idea Into A Reality
In 'How to Turn Your Million-Dollar Idea Into a Reality', Pete passes on the techniques he used to sell the ‘G.
Topics covered include: developing your idea to reach a hungry market, achieving maximum sales for minimal expense using publicity and leverage, structuring your business to suit your lifestyle, using networking and team force to build your business… and so much more.
Buy now
 |
 |
 |
 |
 |
 |
 |
 |
Media Strategies for Internet Marketers
Are you running an online business? Are you looking for an easy way to increase your sales and make more money? If so, you’ll be pleased to discover that this book is for you!
'Media Strategies for Internet Marketers' will clearly show you how effective PR can direct more customers to your website, increase your level of traffic, dramatically increase your sales conversion rate and how make this all happen with minimal time and effort, and without spending a cent!
Buy now|
|
|
|
|
 |
 |
 |
 |
 |
The Ultimate Press Release Swipe File
Have you ever wanted to get exposure for your business, website, charity or project but not sure what hook or story angle would interest the media?
Filled with over 199 hooks and headlines that you can swipe and implement into your next press release, this guide has been designed to help eliminate any procrastination or mental blocks you might have when coming up with a new angle for your media exposure campaigns.
Buy now|
|
|
|
|
|
|
|
|
|
|
|
It's Not About the Product
With an aim to be published in mid-2011, 'It’s Not About the Product' with Ed Dale and Rob Somerville will cover the underlying principles the 30 Day Challenge has been built on – Marketing Leadership, The Marketing Symphony and Online Business.
I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
Buy now|
|
|
|
|
|
|
|
|
|
|
|
![A Marketing Framework: Preneur Hierarchy [HD Version]](http://i.ytimg.com/vi/3ND5627RUDI/default.jpg)
