Ok, so it’s been awhile between posts… Sorry about that, the PR bandwagon took me on another road trip…If you are interested I am featured in this weeks ‘Bulletin’ cover story. The article titled ‘Confessions of a Gen Y’ is about, you guessed it Gen Y and what makes us. It’s a really interesting article and Katherine Fleming did a great job.I was also featured in Novembers Independent Financial Advisor Magazine – you can download the article here.Also keep a look out for this month Australian Anthill – rumor has it my book gets a thumbs up 
Cheers,Pete
So Who is THAT guy? Well, ‘That Name Tage Guy’ is Scott Ginsberg. See my good buddy, Scott is the only person in the world who wears a nametag 24-7-365 (since November 2, 2000 to be exact).Why? To encourage people to become friendlier and more approachable.Scott is recognised as “The Authority on Approachability” & “The World’s Foremost Expert on Nametags” and has been featured on/in CNN, The Wall Street Journal and even Ripleys Believe It Or Not. He is also the author of 3 books, his latest being ‘How To Be That Guy’. Scott kindly gave me a copy [...] Continue Reading…
A few blogs ago I wrote about creating checklists for your buyers and helping them make educated purchases.Check out the original blog here:http://preneurmarketing.blogspot.com/2006/05/sales-checklist.htmlWell I was in Bunnings the other day and saw this!!! I wasn’t aware thatA/ Bunnings marketing team subscribed to this blogs feedB/ A big company like that can implement techniques so quickly.Either way, this is a perfect example of a ‘Buyers Check List’… It helps the buyers of Charcoal BBQ’s not forget anything and helps increase the sales of ‘add-on’ products for Bunnings.Great work Bunnings !!
Well I have finally set up my FLICKR account, so you can see photos of the various things I have been upto.
For those that don’t know, FLIKR is an online photo sharing website that allows to to post, share and comment on photos.
You can check out my FLICKR account here.
This is a very creative and ‘ballsy’ advert from the team at Stella Artois.For those who are non-drinkers; Stella Asrtois is positioned as a “reassuringly expensive” beer and this campaign ties in so well with that. Some of the most effective marketing and advertising is done by turning the coin over and doing things completely opposite to the status quo.
