About This Blog

Regularly referred to in the media as "Australia's Richard Branson", Pete Wililams is a serial entrepreneur, author, internet marketer and ego maniac. This blog is where he shares his rants and raves on all things business, marketing & publicity - in particular, how to successfully mix internet marketing & business...

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YOU CAN, IF YOU THINK YOU CAN !

If you think you are beaten you, are, If you think you dare not , you don’tIf you like to win, but you think you can’t It is almost certain you won’tIf you think you’ll lose, you’re lost, For out in the world we find Success begins with a person’s will –It’s all in the state of mind.If you think you’re outclassed, you are,You’ve got to think high to rise,You’ve got to be sure of yourself before –You can ever win a prizeLife’s battles don’t always goTo the stronger or faster man, But sooner or Later, the person who [...] Continue Reading…

Google Base

Google has released a new service called Google Base:Google Base is a place where you can easily submit all types of online and offline content, which we’ll make searchable on Google (if your content isn’t online yet, we’ll put it there). You can describe any item you post with attributes, which will help people find it when they do related searches. In fact, based on your items’ relevance, users may find them in their results for searches on Froogle, Google Maps and even our main Google web search.It looks interesting (plus anything Google touches seems to turn to gold), [...] Continue Reading…

The McFake…. Do you want real fries with that?

Here is a picture of the Fake McDonald’s – this is the McDonald’s restuarant that is used in every commercial and movie you see. As the story goes this lonely and empty McDonalds is just waiting in the back of an industrial park near La Puente, California to be filmed. I also hear they have every single McDonald’s uniform in every size from every country in the basement – and all the different furniture too. For those of you how want to visit Ronald next time you are in California, this site offers direction.

Selling Protection

So I received a letter the a few months back from my accountant offering ‘Tax Audit Protection’ – As you can see from the attached letter the investment would only cost $22 and protect me for upto $1100 worth of costs if I was audited. Not a bad insurance policy to take up at such a low price, I am sure a large number of this accountants clients took this offer up. For those of you who have read about Maslow’s Hierarchy of Needs – Safety (Security/Protection) is very very important to people and one of our core needs.Lets [...] Continue Reading…

The Drivers of Business…

What creates turnover? Sales? Customers?Well if you breakdown how turnover is calculated you will find:Turnover = # of customers x # of transactions per customer x $ spent per transaction.So if you have 2000 customers each purcasing from you twice per year and spending $100 per sale you would have a turnover of $400,000 – not a bad business.So what would happen if you were able to increase each area by 5% – just 5%.Thats 2100 customers each purchasing 2.1 times and spending $105. Thats a $463,050 – an increase of 63,050 or 15.76%. So by increasing the business [...] Continue Reading…

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