This is a very creative and ‘ballsy’ advert from the team at Stella Artois.For those who are non-drinkers; Stella Asrtois is positioned as a “reassuringly expensive” beer and this campaign ties in so well with that. Some of the most effective marketing and advertising is done by turning the coin over and doing things completely opposite to the status quo.
I am going to continue my ego strocking for another post and update you all on the latest round of media my new book is recieveing.My good friend Scott Ginsberg – ‘The Nametag Guy’ kindly posted a blog about my Selling The ‘G venture and the new book. Check out the blog here.Mike from Melbourne Neighbourhood Radio and I did an interview late last week which is featured on thier curent online radio show here.The same interview is also on the ‘I Love South Melbourne site’I was also featured in the Herald Suns Fully Frank Section last week [...] Continue Reading…
Ok, we have all heard the saying “it’s the one percenters that make the difference”… Well as true as it is, it’s not what I am talking about here.I am talking about how percentages affect the pricing of your product. In my book ‘How To Turn Your Million Dollar Idea Into A Reality’ I spend a lot of time talking about pricing and how to calculate a price for your product that will give you the maximum amount of overall profit.I would like to expand on this topic today and throw another theory I have developed into the mix [...] Continue Reading…
Direct Mail expert Gary Halbert says that Direct Mail Advertising is like a small child: It’s totally useless if you give it more than one thing to do at a time.
So bright and early yesterday morning a hire car appeared in my driveway to take me to the MCG for a live interview on the TODAY show with Jessica Rowe. Everything seemed to be going well, except for the rain. Arrived at the G to meet a crew member from Channel 9 and the publicist from Wiley. However, about 15mins prior to my live cross we found ourselves scratching our heads wondering where the camera-man was !!8 mins to the live cross and still no show… 6 mins…. 5 mins…. Then the phone calls from the studio in [...] Continue Reading…
