Ok.. So I messed up. I had planned to write about a particular marketing idea/concept that required a photo – but when I went to take the photo of the ‘thing’ I wanted to capture, it had gone… But from that I now have 2 Entrepreneurial lessons to cover…1. DON’T PROCRASTINATEI know its an obvious lesson but don’t do it… and too many people do. I had driven past what I wanted to photograph numerous times and each time said to myself ‘next time’ and then one day it was gone – never to return. If you have an [...] Continue Reading…
Check out this blog post on how KitKat created a market in Japan – its a very unqiue approach to ceating demand for a product and expanding into a new territory..http://alphamale.typepad.com/blog/2006/04/how_kitkat_beca.html
I was having breakfast yesterday with some guys and gals from the Paragon Club (www.paragonclub.com.au) and as you do at these “business related” gatherings, discussion turned to the economy and the effect it is having on some of the members businesses and their clients… The question that was unresolved was “What’s going on in the economy?”Also, one of the members of the group has just purchased a Mercedes Benz (drool, drool) and with the price at the pump currently the question was uttered “Whats it cost to fill up?”Steve McKnight of www.propertyinvesting.com made a great commentary on all this [...] Continue Reading…
Guy Kawasaki has put together some really interesting stories on companies driving their competition crazy with creative marketing.When Security Pacific Bank merged with Bank of America many Security pacific branches were closed. First Interstate Bank rented trucks and parked them in the lots of the banches that were closing. Then First Interstate employees in those trucks then helped people open new accounts as there were leaving the banks.In 1986 British Airways ran a promotion to give away 5,200 seats for travel on June 10th. Virgin Atlantic Airways ran ads that said, “ It has always been Virgin’s policy to [...] Continue Reading…
I know, I know.. This sounds like baloney, I was just as shocked as you are when I actually opened some mail from ASIC and saw this:I recently received some mail from ASIC relating to a company I recently established and in amongst some legal paperwork was this UPSELL LETTER.For those of you who haven’t gone through the exercise of creating a company, once your new entity is created you receive a very bland certificate of registration – however some genius who is working with ASIC (oxy-moron I know) has put in place an up-sell process. This up-sell process [...] Continue Reading…
