- 46.1 % male residents vs 53.9 % female residents
- 5.67 % are living in sin!
- 53.04 % have had tertiary education
- 2.16 % own a Porsche
- 8.04 % of population are sexually active
- 109554 is the average income ($)
Interesting eh ?
Here is a neat little trick I came across that allows you to make Google display the search results as if you were searching from an different country.
See, with the Googles adwords program, advertisers can choose to display their ads to only certain countries, thus eliminating wasted clicks. If your business can only service people in Australia, what good is having your adverts displayed to those in Belgium, right ?
So, whilst doing some “strategic industry research” for On Hold Advertising I wanted to try and find some proactive international on hold companies (read: overseas adword advertisers) I could contact and create some strategic marketing alliances with (more on that technique in another post). But given I am located in Australia, its not that easy…
However what I discovered is that by adding the code ‘&gl=us‘ to the end of a searches url, it will display those results as if searched from that country.
For example, if I search ‘messages on hold’ from Australia I get the results and adwords from Australian companies that have added ‘messages on hold’ to their list of keywords. And the url that is generated is:
Now by adding the code &gl=us to the end of this string in the browsers address bar I get the results as if I was in the US.
Neat trick to see what the pro-active businesses in your industry are doing online…
If you want to do this for other countries here are Googles Country Codes.
I am honored to say I am one of the presenters at the Melbourne event… So if anyone is keen to here me speak, make sure you register as soon as possible as there are strictly limited seats.
To register for this event and more information download brochure (pdf)
I can’t believe I missed this…
In early January the Australian Institute For Commercialisation published a press release “calling on all Australians “from individual inventors and entrepreneurs to those working in industry, research organisations, or government to adopt 2007 as the Year of the Idea.”
“Everybody has at least one idea everyday, but how many people actually do something with them? Ideas have the capacity to transform our lifestyles, our businesses and our economies and yet many of these ideas are hidden or even discarded. Now is the time to harvest more ideas and reap the rewards.”
I couldn’t agree more…
Something else I pulled off their blog is:
“The best way to get a good idea is to get a lot of ideas is a famous quote from double Nobel Prize laureate Linus Pauling”
Now that I've got the rights back from the publishers, if you enter your email address below, I can send you a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.
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