Regularly referred to in the media as "Australia's Richard Branson", Pete Wililams is a serial entrepreneur, author, internet marketer and ego maniac. This blog is where he shares his rants and raves on all things business, marketing & publicity - in particular, how to successfully mix internet marketing & business...
Just wanted to share with you this leaked video from inside the Immediate Edge.
If you’ve seen my ‘Inside The Immediate Edge’ video and still not sure if it’s for you… here is a video from one of the projects the boys are working on inside the edge.
We all know the internet can be used for a wide range of things, and typically those ‘things’ tend to fall into the ‘oh-so-wrong’ bucket… but occasionally you find something happening online that warms the heart and brings the ‘goodness’ back to the web.
I was just checking my twitter feed and came across one of the most amazing things I’ve seen online for awhile.
See a friend of mine’s daughter, Natasha, is doing this years MS Read-A-Thon.. and Natasha has decided to create a blog “and upload her reading efforts to youtube with the hope that she can, number one raise money for a much needed cause (MULTIPLE SCLEROSIS) and number two inspire others to become addicted to reading!”
This is such a cool thing on so many levels - Obviously the whole MS Read-A-Thon is a great cause, but by doing it online via a blog this 7 year-old gets to touch a whole lot more people with her journey… plus learn a lot about ‘marketing on the internet’
On a serious note, my mum suffers from MS, so I personally know how much support the MS Foundation needs, and I really encourage each and everyone of us to dig deep and support Tash on her MS Read-A-Thon journey.
We all know the internet can be used for a wide range of things, and typically those ‘things’ tend to fall into the ‘oh-so-wrong’ bucket… but occasionally you find something happening online that warms the heart and brings the ‘goodness’ back to the web. 
