About This Blog

Regularly referred to in the media as "Australia's Richard Branson", Pete Wililams is a serial entrepreneur, author, internet marketer and ego maniac. This blog is where he shares his rants and raves on all things business, marketing & publicity - in particular, how to successfully mix internet marketing & business...

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Are They Really Much Better Than You ?

“…Dog, I was having nervous breakdowns … Like “Damn, these n*** that much better than me?”
- Kanye West; Touch the Sky

It’s a good question… One that every successful athlete, singer and entrepreneur asked themselves at least 3,465 times. (Yep, i got me a clipboard and did a survey)

… and there are just as many ways to answer the question.

… and it’s the answers you give yourself that make the difference.

See, in reality it’s not that they are better than you… the successful simply know;

They’re no better than you… they just do more of ‘it’ than you.
They’re no better [...] Continue Reading…

Assessing Web2.0 Tools Using The Marketing Symphony [SlideShow]

What would you say if you had just 5 minutes to give a presentation about the Web?

The slides below were from a recent presentation I did at Ignite Web – You may have heard of the Ignite format. It’s a presentation night in the unconference style of Web Jam and Pecha Kucha. Pioneered in Seattle in 2006, it has quickly become a worldwide phenomenon.

The unique feature of Ignite is that each presentation contains 20 slides, each of which changes automatically after 15 seconds, giving a guaranteed 5 minute presentation.

The presentation covers how to assess new Web 2.0 [...] Continue Reading…

Free Non-Disclosure Confidentiality Document [NDA]

As promised on my twitter feed a few weeks back, I had a Confidentiality NDA Agreement put together for some projects I have in the works… and had a version created that I can make available to anyone who wants it.

For those of us who outsource a tonne of work to developers, content creators, virtual assistants or designers, a non-disclosure agreement (NDA) [Confidentiality Agreement, Confidential Disclosure Agreement (CDA), Secrecy Agreement] is an essential contract between you and the providers, that protects your intellectual property.

Put simply, a non-disclosure agreement protects you by ensuring the other party (provider) [...] Continue Reading…

Teleseminar – Book Publishing + Publicity

Sorry for the late notice, but I’m being interviewed my mate Dale Beaumont for his next ‘Get Published Secrets’ Tele-Class tomorrow night, and I thought I should let you know about it.

Date: Wednesday 29th April 2009
Time: 8:00pm Sharp – 9:15pm Appox. (Sydney, Australia)
Register Here:http://www.getpublishedsecrets.com/teleclasses

Dale’s a real guru when it comes to publishing, having released 16 international best-selling books.

During the teleseminar we are going to be discussing ‘all things publicity’ ; such as:

* How to turn almost any idea into a best-selling book
[...] Continue Reading…

Advertising Ideas That Really Work! [ AdPack]

Have you ever been frustrated at the amount of money you spend on advertising that just doesn’t work?

Are you stuck for ideas on how to promote your business?

With all these questions, does this post sound like an info-mercial ?

Eitherway, Adpack is an amazingly simple solution, developed by an Aussie to help small business owners advertise and promote their business. It’s and awesome brainstorming tool that I’ve been using for a few years to generate up to 125,000 ways to successfully promote and market a business… fast.

As the video points out, Adpack is a system of strategy cards [...] Continue Reading…

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