Stop Advertising Google. Advertise Yourself.

Avoid

This is something I doing understand; they are advertising Google Places more then their own business…

If people can read the sign, it means they are within 3 metres of the stores front door… get them to get their ass inside the store, and get them on a database.. why send them back to the web ?

It’s the same old crap again, when people once put ‘find us in the Yellow Pages’ stickers on their vehicles and businesses…

You wouldn’t send a direct mail piece out and include brochures of your competition … so why the heck would you direct people who are right outside your store to a place where they will see adverts for your competition???

Not smart marketing in my opinion at all.

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Someone Agrees With Me – Finally !!

Going Analogue

Hey Gang…

Check This Out –
www.GoingAnalogue.com

As Frank Kern (finally) mentioned this week during his 2011 State Of The Internet Address - “Most of us are probably making the same mistake… most people are just relying on the internet to get customers.”

I’m amazed no one else has ever really come out and said this before – because it’s fundamental to running a successful business.

I first presented on this whole ‘going offline’ concept at an exclusive online marketing event hosted by Ed Dale back in 2008 … and really loved sharing some of this stuff during all 3 Challenge.co conferences around the world in 2010.

So, after being part of this marketing community and a faculty members for Challenge.co + Challenge Plus for around 3 years and due to amazing feedback and Ed’s pushing, I have finally decided to put together a course to help you discover how to boost your website’s traffic + increase conversion rates with a bunch of little known, yet easily implemented offline marketing techniques.

If you don’t use offline techniques to generate new business you are literally leaving money on the table, it’s pretty obvious… BUT

I see so many people obsessed with running an online business and doing online marketing. So obsessed, they become blinkered and forget they are actually running a real world business with only a single channel to market – which is the web.

Whatever you sell, the chances are you have a bigger marketplace offline – people who don’t avidly search Google every day for your services – yet people who would still buy what you do or what you sell.

Have you ever stopped to consider these people, this untapped marketplace and these new and undiscovered channels to market?

… and the best bit is, in the program I show you how you can put easily implementable systems in place so you can use and leverage what you’re already doing in your “online marketing” to reach these people offline – very very cost effectively.

There is a short 6min video covering everything about the course, and why I (along with Ed Dale + Frank) think this is going to be one of the biggest shifts in the internet marketing community in 2011.

Check it all out at:
www.GoingAnalogue.com

Speak soon,

Pete

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AudioBook Giveaway

Free Audiobook

I’m giving away the audio version of my book at
http://www.milliondollarideaaudio.com/free/.

This site was originally put up exclusively for a presentation I gave at Ernst & Young…

BUT after I got such incredible feedback from it, I decided to *give* it to YOU and everyone in our marketing community:
http://www.milliondollarideaaudio.com/free/

There’s nothing to buy at all. .. so leave your wallets in your pockets.

I realize this is extremely STRANGE given this book was originally released by one of the largest publishers in the world – WIley Publishing …

WHATEVER – I’ve got the rights back, and just want to share it with as many people as possible now.

You need to check this before I take it down.
http://www.milliondollarideaaudio.com/free/

Enjoy + Talk soon,
Pete

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Going Pro With Ed Dale

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Behind The Scenes With Pete + Dave

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