Absolutely; it’s very cool.

Absolutely; it makes publishing easy.

Absolutely; it’s takes reading to a new level.

… but all it is, is a new ‘conTEXT creation tool’

Don’t get distracted by the multi-touch, drag and drop, widget embedding features,
and confuse it with a ‘conTENT creation tool’

You’re content still needs to be great and engaging in it’s very own back & white written word right.

… oh and don’t get me started on the need to actually market your book if you want it to go anywhere.

If that eBook you paid a freelance writer to whip together for you isn’t selling right now on clickbank… ain’t nothin’ gonna change … by embedding a video.

Content + Marketing > Context.