Where are they looking ?
The old adage of ‘be (read: advertise) where your customers are’ simply doesn’t cut it any more.
It’s all about going where your customers are looking; NOT where they are…
Yeah, customers are on facebook and twitter, but that’s not where they are looking.
Marketing and advertising on social media sites is, in most cases, as effective as billboard advertising on the freeway.
Just because people are on the freeway (twitter/facebook) doesn’t mean they are actively looking for your products…
It’s not about being where they are, it’ about being where they are looking.
