Preneur Marketing - The Blog of Entrepreneur Pete Williams

“A persons bank balance is directly proportional to how quickly he implements an idea” - Eben Pagan

I see it a lot in some of the “environments” I spend my time; people are so focused on “yelling at each other” to ensure the idea they crafted gets heard & their name is carved beside it, on the never-ending list of “good ideas not yet implemented” … and because of all this ytelling, nothing actually gets implemented.

See a bad idea poorly implemented, will ALWAYS produce better results than a great idea not implemented at all.

A lot of entrepreneurs, or should I say “would be” entrepreneurs spend all their time (and money) trying to come up with (or learn) that next big idea…

• You can have all the knowledge
• You can have the best ideas
• You can attend all the seminars
• You can own all the courses

BUT… if you don’t spend more time implementing than “thinking” you will get now where.

Let me be clear here… You can never learn too much, and you should always attend seminars (even if it’s solely for the networking) BUT you MUST always be spending exponentially more time on the implementation side of the coin.

One of the best stories I’ve been told, that illustrates this point, is from a mentor of mine Frank Kern, who walked out on one of the most powerful seminars he ever attend:

Here’s why.

And the decision to do that is why I released Mass Control (finally.)”

Since then, Franks “Mass Control Related” projects have generated over FOUR MILLION DOLLARS in revenue.

…And to think. It all happened because of that one thing he heard Eben say.

SO… are there any winning ideas you haven’t implemented yet, because you’re wanting to learn more?

One of the best pieces of dating advice I ever received was this: “Picture your ideal partner, work out what THEY would want in a partner… and become THAT person”

This process of getting what you want by first becoming what others want, recently clicked with me again… but this time in a marketing sense when I was reviewing audio’s from Eben Pagan’s Altitude Program.

In one of the sessions, Eben talks about the importance of creating a customer avatar to help define your niche.

Now, the term avatar traditionally refers to a ‘computer user’s representation of himself/herself or alter ego, and used in computer games or on internet forums and other communities’… BUT in the context of what Eben was talking about, your customers avatar is simply a ‘representation of your typical customer’ ..

A possible customer avatar for RetailSecrets.com.au is - Mary is 43 years old and runs a retail clothing store in a small town. She has two young kids in school and although the store is doing well and covering all the bills, it’s not meeting the goals she knows she deserves. Every month she has to spend more $$ in marketing to get people to come through the doors, is open minded about taking advice and learning… and is actively looking for the tools to grow her business & increase referrals.

Now, by creating (& even naming your customers avatar) you can imagine you are speaking directly with that person when creating your marketing material. This really strengthens the ‘messages to market match’, ensures your communications are more personal, which in-turn increases conversions, and it also helps you define your niche and really engage your prospects.

But do you want to know the real trick in all this? (this is where I get all voodoo and tie it back to the dating advice)

The secret is to create the customer avatar and not only work out what products and services they want, “but work out what sort of business they would want to deal with.. and become that business.”

In this day and age, people don’t simply buy a product … they interact with a business. Creating the right product is only step 1, creating the right brand is how you win.

p.s. Also, if you are on his list, you would have just received an email from my good mate Ed Dale. As he mentioned in his email, given the economic times there is a recent interview with Warren Buffett that is a MUST WATCH.

You NEED to understand what is really going on in the economic world. Make no mistake - there are issues - BUT- The same technology that we use to market our wares can be used to create fear and panic like we have never seen in history.

This is a great quote… I first heard it from a guy who goes by the name Mystery.

Mystery is one of the worlds greatest pick-up artists and teaches the art of seduction through seminars, home study courses and his reality show on VH1.

As a side note, every marketer should study what these guys teach, not so yo can “get laid”, but because it teaches you true social dynamics, how people interact and what make them to do what do.

But with anything, the seduction community wouldn’t have grown to the phenomenon it has if they didn’t ‘market’ their personal development courses with the ‘honey’ that is ‘getting laid’

Anyway….

Mystery was using the quote, when illustrating the ‘situation’ thats faces a lot of PUAs (Pick-Up Artists) when “in the field” - Part of the methodology they teach is to approach a Warm-Up SET (group of girls) before approaching the TARGET (the girl you really want), so you can find your rhythm and more importantly increase your social value by being seen with other women etc etc.

The ‘situation’ that most PUAs find themselves in is that they even up ‘picking-up’ someone from the first group of girls and never making it to the true TARGET.

The PUAs settles, they live the maxim of ‘a bird in the hand is better then two in the bush’ or however it goes… but this maxim still holds true in the world of… well anything.

In business, this statement could not be 1. any more true and 2. anymore prevalent.

The enemy of almost every business (mine included) is the ‘good’… with so much going on, settling seems to be the norm.

I mean, you start out with big goals, grand plans, but the business gets in the way and those goals of ‘being the best’ get compromised and you settle for ‘good’.

See, whether you are an entrepreneur or a PUA, the ‘risk’ that is very rarely discussed is the one that you are faced with when you have ‘the good’ - The risk of losing it.

Most people focus their teachings on getting started and over-coming the problem of wanting something you don’t have… but very few people openly acknowledge (or provide answers) to the fact that the paralysis brought on due to the ‘problem of losing what you have’ is greater that then the initial problem of having nothing.

“What if I leave this SET of girls, go for ‘The Best’ and luck out…. and have to go home alone?”

“What if I push that little bit harder, spend that little bit extra, go for ‘The Best’ and luck out… will the business be worse off then it is now ?

The true test of ‘the best’ entrepreneurs are those who have the self confidence, the self belief, just like ‘the best’ PUAs and trust that ‘The Best’ is possible.