Regularly referred to in the media as "Australia's Richard Branson", Pete Wililams is a serial entrepreneur, author, internet marketer and ego maniac. This blog is where he shares his rants and raves on all things business, marketing & publicity - in particular, how to successfully mix internet marketing & business...
Last weekend, I was one of the keynote speakers at Ed’s ‘Coming Home 2′ event… It was actually 4 years since the Thirty Day Challenge team put on a public event Australia; so the room was packed.
It was an amazing success, with tonnes of great feedback and huge amount of #30DCHOME tweets.
My presentation will be online (somewhere) shortly; so I’ll be sure to let you know where you can get it then.
Since the event, there has also been a bunch on chatter online about it.. so I thought I’d collate some of it here…
Through their ‘actions’ these people make their market WHAT IT IS…
…By shaping the thoughts of the marketplace through contributing quality content continually.
… By actively creating relevant and stimulating conversations.
… By producing products and services to HELP their markets members fix their problems.
It’s these people that make the ‘market experience’ what it is – without them the marketplace would be a completely different landscape.
The contribution (and value) these people offer their marketplace is what shapes it.
The term MARKET MAKER also implies that they actually take action and implement something/anything…
.. as nothing is ‘MADE’ until action is taken.
The individuals we’re talking about MAKE something OF THEIR market; whatever that market is; new or old… They use their determination, to get through the dip (another Seth term) and find a way to extract some form of value; be it an income, a family/community, a {fill the gap}
Also, MARKET MAKERS are not always, nor ever need be, the biggest player (leader) in that space from a pure dollars and sense perspective. You only need 1000 rabid people in our influence to be wildly successful in your chosen niche – remember that.
[As a side note, there are some 'good friends' in this 30DC community that are 'market makers' in the Twitter space - and they don't have the biggest following, but are definitely shaping the way their 'followers' are using and thinking about Twitter]
In my opinion, it’s not just about leading the entire tribe, it’s about taking action and playing an active + positive role in your marketplace – AND MAKING IT WHAT IT IS.
The rest will follow.
So… what are you actively doing/contributing/creating to make your marketplace what it is ?
I just saw this tweet from Ed (via Jason Van Preen).
And yes it’s true… It appears that Google is now indexing the Apple Itunes App Store.
Now This Is BIG News….
See, one of the ‘keys’ that a lot iPhone Application developers have missed when trying to sell/market/distribute their applications is that have relied on the App Store itself to generate the sales…
They are coders, not marketers – and this is where you and I have the upper hand.
Making the type of money you can ($37,000USD in one day) with an iPhone App is not another Kevin Costner ‘baseball’ movie…
If You Built It… They Will Not Come.
Just like any other business project, it’s not about the product….
It’s the marketing that typically makes the difference between success and failure.
Market Research and Traffic are the first two steps for any business project for a reason.
And with Google now indexing the App Store… here comes the traffic.
What will be interesting to see, is ‘how much’ traffic people start to get, what the conversion rates will be, and ‘how to’ influence your Apps position in the SERPs.
Side Note: The name you give your app and the keywords you use in your Apps description have never been so important:
p.s. I’ll have an update on the 30DC Book, along with a more detailed report (and maybe some interviews) on iPhone App marketing up here in the coming weeks.
p.p.s. I also wanted to let you know about a bundle of free gifts worth over $1,500 that my buddy Shaun is giving away – You can check them out at http://www.internetmarketingcoaching.com.au/PreneurMarketing … WARNING! While you are there you will see a pitch.. a pitch for a coaching program I can highly recommend. Shaun is one of the few Australian internet marketers that have the runs on the board. Anyway, check it out and at least consider the offer.
Just to summarize what I said in the video; We are looking for two groups of people to join the inaugural ‘30DC STREET TEAM’ – and yes, in true ’street-team’ style there will be baseball caps and stickers for all members.
GROUP 1: PUBLICITY HOUNDS
If you (or even a distant cousin) has any relationship with the ‘real-world’ media please get in touch with me (via 30DC [at] preneurmarketing.com)
We really want to get the word out about this years challenge through radio, print and TV all across the globe. So if you have any connections at all, please make contact… as we really want to get the video of Dan in a thong on Oprah.
GROUP 2: BOOK WORMS
Yes, it’s official – We are turning the Thirty Day Challenge into a book… and it’s going to be a real book, not an ebook… One you can touch and feel and give as a Christmas gift. The Thirty Day Challenge has grown into the biggest ‘Internet Marketing’ program held online, and we now want to make it the biggest selling ‘Internet Marketing’ book of all time.
So what we are looking for initially is anyone with connections to the publishing industry – be it a ghostwriter, editor, type-setter, printer or obviously, publisher.
We already have some irons in the fire with various publishers, but no ink has touched paper – So if you are in the book publishing game at any level please shoot me an email, (via 30DC [at] preneurmarketing.com), as we’d love to have a chat.
And for everyone else in the 30DC community, we will be after your help at various stages of the process so don’t think you got off that easy…
We will need success stories, book title ideas and we might even run a cover design contest. So stay tuned.
Thanks,
Pete
p.s. Oh yeah, the 30DC Auction is going to be bigger and better this year aswell. Announcement soon.
As I say in the video – After a lot of begging, pleading, blackmailing… oh yeah, and name calling, Dan and Ed have allowed me to put together this short “exclusive look inside the edge”
If you have been debating whether you should join the Edge, this behind-the-scene look will hopefully show you why you must be a member.
Last weekend, I was one of the keynote speakers at Ed’s ‘Coming Home 2′ event… It was actually 4 years since the Thirty Day Challenge team put on a public event Australia; so the room was packed.
I just saw this tweet from 
