Regularly referred to in the media as "Australia's Richard Branson", Pete Wililams is a serial entrepreneur, author, internet marketer and ego maniac. This blog is where he shares his rants and raves on all things business, marketing & publicity - in particular, how to successfully mix internet marketing & business...
Check out this blog post on how KitKat created a market in Japan - its a very unqiue approach to ceating demand for a product and expanding into a new territory..
http://alphamale.typepad.com/blog/2006/04/how_kitkat_beca.html
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Do you have a million-dollar idea but aren't sure how to make it a reality? In 'How to Turn Your Million Dollar Idea Into A Reality, Pete passes on the techniques he used to sell the G, including:
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