Ego-centric Marketing

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Regularly referred to in the media as "Australia's Richard Branson", Pete Wililams is a serial entrepreneur, author, internet marketer and ego maniac. This blog is where he shares his rants and raves on all things business, marketing & publicity - in particular, how to successfully mix internet marketing & business...

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Posted on 05 December 2006

I continually come across small business owners marketing ‘about themselves’ not thier prospect. A perfect example of this is the ‘Under New Management’ sign.

Seth Godin talks about this in his latest blog here:
Seth’s Blog: Under New Management

Technorati Tags: Seth Godin, ego-centric marketing
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One Response to “Ego-centric Marketing”

Bryan Noonan Says:
December 8th, 2006 at 1:13 am
Don’t you think there’s some value to the “Under New Management” sign though? I mean, if you take over a business that’s had some bad customer service, it might be nice to advertise the fact that now you control that and you can make a better impression. This is kind of the point of the “UNM” sign, isn’t it?

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