Matt Newton points us to this really cool tool from the team at News Limited.
It’s a little online tool that allows you to
“Discover how different postcodes live, starting with your own. Brought to you by News Limited Community Newspapers, Postcode Power shows you just how well community newspapers know different postcodes and how you can use that knowledge to target any audience more effectively.”
http://community.newsmedianet.com.au/home/postcodepower/
Some stuff I didn’t know about my area (3182)
- 46.1 % male residents vs 53.9 % female residents
- 5.67 % are living in sin!
- 53.04 % have had tertiary education
- 2.16 % own a Porsche
- 8.04 % of population are sexually active
- 109554 is the average income ($)
Interesting eh ?
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